Origin Story
The New Mecca, founded by IZZYNYCE, is the spot where vision meets vibe. It’s built for creatives who move different, who know their art’s worth, and ain’t scared to own the room. With long-time partner and powerhouse teammate Demi Kiara, they’re curating a lane where the dopest independent talent meets the fans that ride for it. Every release, every stage, every moment is crafted to feel intentional. They're pulling people into a world they don’t wanna leave, by making sure the music is always of quality.